Next week is your mother’s birthday and one thing is for sure – you will not be going back to that online store that sent her sweater in the wrong size three days late last year. Being an unsatisfied customer shows you what it takes to make clients of your online business feel good about their experience with you. Here are some tips to make your customers happy and keep them coming back for more.
1. Make it Easy Peasy
When your clients or potential customers shop on your website, you want their experience to be painless. It should be easy for them to choose the items, the quantities, the shipping location and the delivery timeframe. For instance, utilizing a system like the quilt store pos will make sure that customers get the information they need and have a successful checkout with no problems. This system can also help with marketing and other types of communication tools. The quality of the shopping experience is a key factor in customer happiness and retention because if their expectations are met or exceeded, then they will let others know how great you are and will more than likely return to your site again.
2. Show Them a Good Time
A happy customer is one who feels confident choosing your company, and this confidence can be gained by reading about the positive experiences of past clients. Show your potential customers good reasons to buy from you by including reviews, testimonials and case studies on your website. These stories will paint the picture of satisfied customers and give a great impression of what every person you serve could have. Most people do not purchase anything unless they have good recommendations or reviews from trustworthy sources. Posting positive feedback will highlight current clients as well as influence potential buyers. Trust is very important in the buying experience and until a customer has personal knowledge of your products, he or she relies on the words of others.
3. Treat Them Like Family
Build up your client base with happy customers who feel like they are part of a strong community through consistent communication. Present what you and your product or service stand for loud and proud so that your people know what you represent and what they can gladly be a part of. Create a feeling of family that your customers can relate to by posting educational and informative articles, newsletters and emails. Be active on social media so your clients can interact with you whenever they have time to scroll. If you are constantly educating your customers, then they will have a great reason to stay in touch.
4. Give Them a Happy Ending
Every customer is looking for a happy ending. You can make the buying experience complete by scheduling follow-ups with surveys, emails, texts or phone calls. When problems arise, offering amazing customer service presents an opportunity for a success story. Sometimes the happiest clients are the ones who had a major issue that you fixed quickly and kindly. Giving more than is expected is a great way to retain customers, so go beyond what they needed if trouble comes their way. Designing rewards systems for people who are repeat buyers will also make customers happy and can be highlighted on social media and emails.
The essential elements of happiness for your customers include an easy shopping experience fueled by great education and reviews. Build up your customers like family in a strong community that has a clear purpose and meaning. They will appreciate the brand identity and feel a part of something special, especially if you have consistent social media activity. You know what being an unsatisfied customer is like, so do everything you can to make sure your clients do not have a negative experience. Then they will write a great review about how you supplied their dad’s present exactly how they ordered it, on time and with coupons for future purposes as a bonus.
